MONOCHROME CONCEPT STORE
Location:
London 2024
London 2024
Tools:
Photoshop; Rhino
Photoshop; Rhino
Type of project:
Concept development
Concept development
Team:
Mihaela Nenescu ( concept developement)
Mihaela Nenescu ( concept developement)
The Monochrome Concept Store epitomizes a distinctive blend of materials, drawing upon limestone, geometric components, and lighting to redefine the traditional essence of a shoe shop. By intricately weaving together various shapes and contrasts, the store curates an immersive ambiance that diverges from typical retail settings.
At its core, the concept revolves around the application of monochromatic tones, particularly in a natural stone hue, contrsted by the usage of wood and steel. Within this ostensibly neutral canvas, a dynamic interplay of forms emerges, fostering a sense of equilibrium that allows the focus to remain squarely on the showcased products without overshadowing the sensory experience and interraction with the product.
At its core, the concept revolves around the application of monochromatic tones, particularly in a natural stone hue, contrsted by the usage of wood and steel. Within this ostensibly neutral canvas, a dynamic interplay of forms emerges, fostering a sense of equilibrium that allows the focus to remain squarely on the showcased products without overshadowing the sensory experience and interraction with the product.
As a commercial venture, the monochromatic palette serves a dual purpose: it accentuates the merchandise on display while simultaneously enriching the spatial environment both visually and texturally.
Through this innovative approach, the Monochrome Concept Store defies conventional retail norms, inviting customers on an immersive journey characterized by tactile discovery and visual allure.
Through this innovative approach, the Monochrome Concept Store defies conventional retail norms, inviting customers on an immersive journey characterized by tactile discovery and visual allure.
